I developed a bespoke event identity for a MINI event at the Oxford Plant, translating the core MINI brand into a flexible, large-scale environmental system. Working within established brand guidelines, I extended MINI’s visual language to create a distinctive yet on-brand experience across the site.

The project included the design of a comprehensive toolkit spanning wayfinding, architectural graphics, entrance structures, and event signage. A key element was the creation of a custom graphic pattern derived from deconstructing the MINI logo, allowing the identity to feel both recognisable and unique to the event.