I developed a bespoke event identity for MINI at the Oxford Plant, translating the core brand into a flexible, large-scale environmental system. Working within MINI’s established guidelines, I created a toolkit spanning wayfinding, architectural graphics, entrance structures and event signage. At the heart of the identity was a custom graphic pattern, created by deconstructing the MINI logo to deliver an experience that felt distinctive to the event while remaining unmistakably MINI.