A global campaign bringing together over 35 Unilever Personal Care brands for the FIFA World Cup 2026™, built around the idea of being ‘Fresh for Every Stage’.

The campaign spans social, digital and live experiences, including House of Fresh a creator-led experiential space across Mexico City, New York and Miami, designed to turn real-world fan moments into engaging social-first content.

I worked on the creative and visual development of the campaign, helping build a bold, flexible identity designed to connect Unilever’s brands with football culture and a global audience across multiple touchpoints.