I developed the full brand identity for John Paul Jones, a luxury lowland rum distilled in Arbigland, Scotland. Inspired by the legacy of the renowned naval commander, the brand draws on maritime heritage, 17th-century exploration, and the romance of seafaring life.

The visual language balances classic naval references with a refined, contemporary aesthetic combining rich textures, restrained typography, and a premium colour palette to evoke depth, craftsmanship, and prestige. Every element, from the bottle design to the label detailing, was carefully considered to position the product within the high-end spirits market while telling a cohesive and compelling story.

The result is a sophisticated and timeless brand that captures both the boldness of its namesake and the smooth character of a luxury rum.