For Hellmann’s Be a BBQ Gamechanger campaign during UEFA Women’s EURO 2025, I helped position the brand at the heart of summer football culture reframing BBQ as a space for creativity, confidence, and standout moments.

Anchored by a bold, high-energy visual system, the campaign rolled out across TV, social, and retail featuring players like Alessia Russo and supported by limited-edition packaging and recipe-led content that brought the idea to life across every touchpoint.