McCoy’s - It’s Crunch Time

A collaborative on nationwide on pack campaign between McCoy’s and the NFL, was developed from initial concept through to final execution. developed from initial concept through to final execution. The core idea established the foundation for the visual language, including a bespoke word mark, an all over style, and a bold on pack flash designed to cut through and drive engagement.

The work extended beyond packaging into a wider shopper campaign, evolving into a cohesive suite across digital touchpoints such as the campaign website. The result is a high impact piece of design that brings together the energy of the NFL with the McCoy’s brand, helping to elevate and promote the chance to win tickets to a Super Bowl experience.